Vision Mission and Core value

“To become a leading Thai fashion and lifestyle retailer and create sustainable values for stakeholders.”

  • To ensure best customer satisfaction
  • To be a happy workplace and employees are proud of organization
  • To gain trust from investors and shareholders for long-term returns

M : Motivation Motivated to create best outputs for the customers
C : Commitment Committed to promises made to the customers and partners under honest business conducts.
W : Willingness Conduct business in all functions with strong will to deliver the best products and services
A : Appreciation Appreciate and respect others as well as their works and be kind to each other both in the same department and organization wide.
Y : Yes-mind Positively handle all kinds of issues and be ready to tackle the problems under any circumstance and believe that there is a solution for every problem.