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About Us
About Us
Business Overview

Policy and Overview of Business

Vision, Objectives, Targets and Strategies

MC Group Public Company Limited (“Company”) and its subsidiaries aspire to become a leading organization in apparel and lifestyle business in Asia under our strong commitments to offer and manage varieties of products to serve customers with different lifestyles and to ensure highest stakeholders’ and customers’ satisfaction through our quality products with reasonable prices, extensive sales network and quality services.

The Company formulated its business plan to drive the organization to meet its financial targets in the future by achieving a revenue growth of 12-15% per annum. To enhance its capacity in maximizing profitability, the following strategies will be implemented thoroughly to achieve the mentioned targets:

1. Product strategy: Extend product offerings and innovations to promote varieties in apparel and lifestyle products as well as strengthen brands to serve customers of all groups, ages and lifestyles.

The Company focuses on designing and extending product varieties as well as creating new innovations to meet the needs of all customer groups. In addition, it also emphasizes on building brand awareness to better promote the products to the customers.

For the past year, the Company developed and introduced new products to serve specific target groups. For instance, active wear under “UP” brand was launched to cater to consumers’ active lifestyles in doing more exercises and outdoor activities. The key selling points are that they are easy to wear, looking good and modern using raw material innovation that fits consumers’ lifestyles and meet international standards. Additionally, the Company also premiered new products under skin care business line by introducing its new brand “M&C” aimed for those customers who are conscious about their skin health, beauty and personality. The number of these clients is rising continuously judging from skin care’s market value that keeps hitting new highs.

2. Sales Channel Strategy

  1. Expand existing sales channels nation-wide to cover growing customer base

    The Company set its sales footprint target to cover all parts of Thailand by increasing the number of free standing shops and points of sales in modern trade venues as well as mobile units. At the end of 2016, The Company had in total 897 points of sales. The reason is that these channels allow better product management, greater flexibility of new product introduction and more diverse sales promotions.

    This sales network expansion strategy will enable Mc Group to better access target customer groups. Mc Group will prudently review the feasibility by considering locations, potentials of malls, population, target customers and purchasing power at new points of sales.

  2. Expand to internet or online channel

    WoWme Co., Ltd, a subsidiary of MC GROUP launched its online/internet channel in June 2013 to expand to alternative sales channel to further reach retail customers. Later in December 2015, Mc Group launched a new online distribution channel,, offering mostly apparels and lifestyle products under its group of companies. The Company is confident that this online channel will appeal to customers, raise brand awareness as well as provide customers with higher convenience so that customers will buy its products more.

3. Expand into foreign markets to cover all countries under ASEAN Economic Community (AEC)

Mc Group planned to broaden their customer base to foreign markets. Our current ASEAN footprint includes appointed sales agents in Myanmar, Laos, Vietnam and Cambodia. The Company expected to expand further to other markets under AEC. Bearing in mind the unique ways of doing business and associated risks in respective countries, the Company will consider the best possible business models to expand into these countries, either in forms of direct operation, joint ventures with business partners or sales agent appointment.

4. Seek M&A opportunities or joint ventures opportunities with business partners.

The Company is still active in searching for M&A and joint venture opportunities in related businesses to attain its business expansion goal according to group of companies’ strategic plan.

5. Emphasize on efficiency improvement in management

Mc Group put an importance on all of its business units from raw material sourcing, production line management, finished product management, country-wide product distribution to sales channel management. Process improvement and implementation of information technology are also essential to enhance production efficiency and distribution effectiveness, control productions of outsource suppliers as well as reduce time-to-market of the products and manage and distribute products more efficiently.

In addition to stated strategies above, the Company realized the importance of human resource development in supporting its business growth. Our human capital strategy covers talent acquisition to competency development to promote career advancement in the organization. Furthermore, fair compensation and benefits menagement and performance management with clear and measurable criteria are also stressed to engage and incentivize our employees.